In an effort to reach new customers, Shinola launched it's first catalog prior to the 2017 holiday season. Our mission was to introduce new customers to our brand by storytelling and highlighting select products. As the sole copywriter on the project, I worked in tandem with the brand manager, company president, and owner to write and edit all of the copy. The result was a visually stunning, engaging and successful catalog that proved its worth in increased holiday sales.
