Shinola has produced some award-winning packaging in the past five years. For the launch of the Lake Erie Monster, the company's first automatic timepiece and dive watch, the design team outdid themselves with this moody packaging that told the story of Bessie, Lake Erie's little-know underwater monster. I was able to provide some storytelling elements throughout the packaging and on the map to help set the stage and keep the messaging consistent with the website.
God, it's fun working with talented people!
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